Virtuoso Amsterdam 2018

Virtuoso Symposium 2018

Virtuoso Symposium | 17 – 22 March 2018 | Amsterdam

Virtuoso Symposium is a high-level business meeting that brings together the most influential decision makers of the luxury travel industry, including Virtuoso’s top leadership and senior executives from Virtuoso Member Agencies and Preferred Partners.

2018 Virtuoso Symposium started and ended in Amsterdam, the Netherlands. It was hosted by 6 Virtuoso Preferred hotel partners in Amsterdam; Sofitel Legend The Grand, InterContinental Amstel, Pulitzer, Waldorf Astoria, De L’Europe and Conservatorium and ITBholland as one of the co-hosts.


On Friday and Saturday, 8 ITBholland hostesses formed the welcome committee for 600 Virtuoso delegates at Amsterdam Schiphol airport and coordinated deluxe private transportation to the Amsterdam hotels.

Saturday evening a fantastic unique and private ‘Welcome Cocktail Reception and Informal Dinner’ was organized at the Rijksmuseum. Virtuoso delegates had the privilege to be the only guests of Rembrandt and other 17th century masters in the ‘Gallery of Honor’.

Sunday morning was really a challenge for everybody. We had to move 1824 pieces of luggage from 6 different hotels to 7 cruise ships all docked at the PTA. But that wasn’t all, at the same time all the delegates also had to be transferred to the PTA by private boats. We did it! Mission accomplished and a hurray for Virtuoso and the ITBholland staff!

Monday and Tuesday, delegates cruised with riverboats to Arnhem, Rotterdam, Kinderdijk and Dordrecht and returned to Amsterdam Tuesday night.

On Wednesday ITBholland offered a special ‘Design your Day’ program. A selection of tailor made excursions prepared for the Virtuoso delegates to see more of Amsterdam and surroundings. Culinary tastings, Van Gogh painting workshops, art sessions, walking tours, museums, architecture, wine tastings, countryside, windmills and more.

A great opportunity for ITBholland to show what we do best; showcase The Netherlands!

The Gala Dinner at the Maritime museum was sponsored by the Virtuoso hotels and ITBholland as a co-sponsor. A master performance of 6 Hotel Chefs preparing a superb dinner with excellent wines.
A memorable evening with live performances and the presentation of the officially registered ‘Virtuoso Tulip’. A gift from the Amsterdam hosts to Virtuoso that will last forever!

ITBholland is very proud to have worked with other partners and the Virtuoso Team to make the 2018 Symposium a success! A big ‘THANKS’ to everybody for a fantastic week and we look forward to welcome many Virtuoso visitors to Holland & Belgium in the years to come!


Virtuoso 2018

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